Did Wario Land Shake It's marketing hurt the game's sales?

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I know, I know. It's a bit of an odd thing to talk about in regards to this game.

But does anyone feel like Nintendo's marketing may have hurt the game a bit? Because to be honest, I've been watching the trailers for it again on YouTube, and some of the main ones are just absolutely terrible:





Others are just a bit boring and don't play to the game's strengths:



The one that shook YouTube up (literally) was pretty cool though:



But for the most part, the trailers and videos Nintendo put out to advertise this were pretty terrible. Don't think they even bothered with that in America, the YouTube shook up trailer is the only one I can seemingly find...

So yeah, what do you think? Did Wario Land Shake It's marketing possibly hurt the game's sales? Were people put off by things like the cringeworthy ads and what not?
 
Koopaul said:
Marketing is king. Every Nintendo game that they refused to give proper promotion and marketing failed.
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otoh, marketing is not magic. I don't think a game like Codename STEAM would've been successful even if Nintendo gave it a superbowl ad

BooDestroyer said:
So how's ARMS doing?
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It sold more than 100k in its opening week and Japan and nearly equaled the combined launch sales of Street Fighter V and Tekken 7 there
 
Which is especially depressing given how Wii Music was terrible and sold like crap for a Wii series game. All that effort... and I suspect Wario Land Shake It could have made for a better return on investment there.

Shake It sold more than a third of what Wii Music did (with 1 million sales for Wario's game in total) despite having far less advertising.

Imagine how well it could have sold with ads and decent marketing...
 
Guess it just wasn't INNOVATIVE enough like wii music, Funny how one of few times nintendo jumps on a bandwagon it doesn't work. Atleast WarioLand is distinctly nintendo but they didn't trust in their own IP because Sony and Microsoft are doing something else. Let it be a lesson.
 
Yeah I guess a game like Wii Music would do badly no matter what but I'm not sure about Codename STEAM like Glowsquid mentioned.
 
Koopaul said:
You sure? People can sell anything with the right advertising campaign.
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The entertainement and software industries are littered with the corpse of forgotten products blessed with multi-billion marketing campaign. Codename Steam had an uphill battle:

-It looked ugly as sin
-Steampunk aesthetic is niche
-Its heavy use of american historical and litterary figures (many of them quite obscure) greatly limited its international appeal. The game's launch sales were so low in Japan than trackers couldn't even give it a number.
-The "issue" (real or perceived) of long enemy turns was widely publicized by reviews and people who played the demo, and dominated casual observer's perception of the game's

All of those are very real limits to its appeal you can't just wave with "more marketing". You can fund all the television ads you want, but it won't work if people don't *like* what they see.
 
Honestly I liked Codename STEAM better than any Fire Emblem game. American literary figures fighting Lovecraftian aliens with Abe Lincoln using steampunk technology? Yes please!

But honestly even with all those things you listed I still think you could have sold better than it did with some competent advertising. They needed to sell the concept and just how ridiculously awesome and silly it is.

Would it have sold really well? No. But it would have sold better than it did.
 
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Marketing hasn't ever affected me. Does it affect other people? I usually only look up commercials long after the game has ceased being sold.
 
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