Wario Land Shake It's Marketing Campaign Was Mentioned in a Book...

[CM30]

Namely, the The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement. As mentioned on the Mario Wiki Twitter feed here:



And as can be read in Google Books here:

The Best Digital Marketing Campaigns in the World

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The...

books.google.ca

Here's how it apparently worked out:

Success for this campaign was measured in both awareness and total game sales. For the former, the campaign smashed the goal of 12-15 percent awareness within the target group, reaching an extraordinary 24 percent according to figures provided by the agency. Gale sales fell short of the pre-campaign goal of 350,000 units by the end of 2008, a fact the campaign team attributes to a subdued economy and lower game sales across the industry.

So yeah, the results were mixed to say the least.

Still, interesting to see it used for a case study in a book, and thanks @Glowsquid for bringing it up.

 

[Yikes Spike]

It was an official advertisement?

 

[CM30]

Yeah, it was official. It'd be neat if we could do something like that to advertise Wario Forums.

 

[Just a Wario Fan]

And still, I didn't work out quite well.

 

[TomorrowsBloodPressure]

Such a bummer that it didn't work out, I remember that video vividly, and still have my copy of Shake It! to this day! They should release a port of the game on Switch, as I hate setting up my Wii.