Much like Hulk Hogan, it wasn't really technique that made him appealing. He just had a very strong character about him. He may not have made much sense on the mic, but damned if he didn't sound like a very threatening opponent.
¡Y su nombre es Juan Cena!
...Or would that be "Y se llama"? I forget if the first is actually actually correct, or if the direct translation just sounds clumsy to a native speaker.