Meme Waluigi and game Waluigi are two entirely different entities to me. I like Waluigi, but also the memes. Just how I like Shrek, or the Bee Movie, but also their respective memes. The meme subculture is just that in general: pick a random character, game, movie etc. and make funny stuff about it. Most often, these memes are started by the very people who are fan of said media.