You know how "eyes are the window to the soul", right. Basically the ad was saying you could make your eyes look like that of someone who oozed charisma. The thing is, though, they're going to radiate that with their entire being, because they actually have "IT". Yer fuckin' eyeballs ain't going to fool anyone for long, and certainly not anyone who really knows you.le ad said:"IT". . . that subtle something which attracts others . . . usually lies in the eyes.