I'll explain myself again. One day I was looking for Mario characters to trace on google when I was 9, but for some reason Ashley was part of the results. I saw the image and thought "Whoa, she's cool looking" so I wanted to trace her, even though I had no idea if she was Nintendo or not, but the image said something about Warioware, so I saved the image under "a girl from a wario game", at the time I had no idea what Warioware was.
2 years later, I listened to her song and then, I became a fan of her. It wasn't until Smash brothers that I really liked her, only because I wanted her in Smash 4. Not to mention a girl that went by dragon made me like her even more, just because she liked her.
Design and personality are the reason I like her, not to mention liking a character who isn't popular like other characters I have liked. For me, it's neat when Ashley get's something. if she was over the top popular I wouldn't talk about her often if at all, like with Mario, if he wasn't popular I would say things like "You guys hear about Mario? mega awesome game!" and would talk about him to make him more known, like i do with Ashley.