maybe it was a mistake to call it "donkey kong country returns" and keep using the DKC nameplate
I really don't think they needed to be called Donkey Kong Country, as it's an old brand with a very particular set of styles and traditions. I also think Koopaul is right to argue in favour of the new games. They're worth fighting for. This sort of thing happens in every medium... (film, literature, etc.) The new always contrasts with the old.