Well, that and something about influence. The more popular the individuals that are fans of your game/play it, the more people will take notice of it.
Five Nights at Freddy's basically blew up because people like Markiplier and Pewdiepie played it on YouTube. Similar stuff helped Minecraft get more popular, and likely helped Undertale as well.
Five Nights at Freddy's basically blew up because people like Markiplier and Pewdiepie played it on YouTube. Similar stuff helped Minecraft get more popular, and likely helped Undertale as well.